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How Frats & Sororities Can Succeed

 

  1. Explain your event clearly. You and your frat brothers may know that the Jambo Jamboree is great, but a brand needs to know exactly what it is. Be clear and accurate when explaining. Tell them why it's special and popular. What makes your event unique.
  2. Value your event accurately. Realize that you're getting a sponsorship to pay for expenses, not to make a profit from the brand. So don't value a tailgate party at one million dollars. If you do, it will be ignored and other chapters will get your sponsorship.
  3. Look at your community service projects as sponsorship-worthy. If your sorority is having a breast cancer walk, you'll probably need t-shirts. Perhaps a brand targeted toward women would be interested?
  4. What can you do for the brand? Brands are not sponsoring your event because they want to give away money. They want to support your events, but they also want to make sure the people who attend are exposed to their product. Think about how you can make that happen. How can you make the brand happy from start of the sponsorship to the end? Your sponsor will rate you on this site, so make sure to do your best.
  5. Form a committee to work exclusively with the brand. Make sure that communication with the brand is not only quick and clear, but also attack any problems swiftly. Being organized is a must as your chapter is now working with a business. And they expect this partnership to be conducted as a business deal.
  6. How are you going to get the word out? Explain in your proposal how you'll use the media (be specific) to get guests to your event. What other ways can you spread the word?
  7. Remember that you not only represent your chapter, but your fraternity or sorority. Always use professional conduct with your sponsor.
  8. It's okay to ask questions. Your sponsor wants to make the event a success, so if you have questions, ask them. They're more than willing to help.
  9. Don't over promise. It is important that you are extremely accurate when describing your event and do not fudge information in order to make your event appear larger than it really is. One, that's disingenuous. Two, sponsors are very smart people and can smell an inaccurately described event. And three, if you fail to meet your obligations, you'll receive a bad rating on brandGREEK. So be honest with your descriptions.
  10. Learn as much as you can from your sponsorships. It will help you in future ones.
 
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